The Wellness Edit
Prioritising Wellness
Today, health and wellness has become an aspirational lifestyle, and is a priority for the modern affluent consumer, not simply an activity confined to weekly gym visits, The deep desire for this coveted staple of luxury living permeates across daily life from the home, to work, rest and play; from nutrition to fitness, beauty and fashion. Wellness is influencing almost every area of life,, and leaves hardly anything out of reach. Its multidimensional nature cements its new status as the new standard of value and enrichment; and hence the epitome of a luxury lifestyle.
The Business of Wellness
The wellness discussion is transforming the luxury industry with an unprecedented vigour, and is being met with enthusiastic consent, as it continues to redefine what true wealth means. Luxury consumers today seek new ways to integrate wellness into every facet of daily life, and luxury companies are eager to evolve together with their clientele. Companies must seek for innovatory ways to incorporate wellness initiatives into their offerings to connect with the Increasingly health-conscious consumer which constitutes a significant portion of an industry expected to surpass $8billion by 2030.
Our Wellness solution involve specially curated offerings for dedicated consumer groups. As the wellness industry continues to influence the luxury industry, the emergent winners will be those who facilitate tangible initiatives to enrich consumers in their journey to wellbeing by integrating elements of wellness in their offerings that will resonate with their enlightened audience.